Thought Leaders in PR Measurement

Twelve interviews with people who have brought the international debate on communication measurement on the road and shaped it in different phases. Over the past year, communicationcontrolling.de talked to James E. Grunig, David Rockland, Rainer Mathes, Tom Watson, Fraser Likely, Don W. Stacks, Walter Lindenmann, Sandra Macleod, Jim Macnamara, Katie D. Paine and David Geddes about their professional knowledge and personal experiences. The final article summarizes the challenges in five guidelines. A dossier (PDF) with all interviews will be available shortly.

It´s a long way to the top (if you wanna take control)

Strategic communication is a billion market. Year after year, companies and organizations invest a significant amount of money in public relations, customer, finance and employee communication. Until now, relatively few know how... ...

 ...
Thought Leaders Interview: David Geddes

In the last months, we focused on people who started the international discussion on PR measurement and influenced it in different phases within our interview series „Thought Leaders on PR measurement“. In the final part of our... ...

 ...
Thought Leaders Interview: Katie D. Paine

This week, Katie Delahaye Paine talks within the interview series “Thought Leaders” about her longstanding experiences with the topic of PR measurement and evaluation. The CEO of Paine Publishing, an agency for PR and Social... ...

 ...
Thought Leaders Interview: Jim Macnamara

This week Jim Macnamara, Professor of Public Communication at the University of Technology Syndey, joins us for the interview series “Thought Leaders in PR Measurement” question and answer. The founder of CARMA International, a... ...

 ...
Thought Leaders Interview: Sandra Macleod

Within the interview series "Thought Leaders in PR Measurement" Sandra Macleod, Group Chief Executive of reputation research firm, Echo Research, talks about her experience with PR measurement and evaluation. In the interview the... ...

 ...
Thought Leaders Interview: Walter K. Lindenmann

This week Walter K. Lindenmann joins us for the interview series “Thought Leaders in PR Measurement” question and answer. The founder of the Institute for Public Relations`(IPR) Commission on PR Measurement and Evaluation and... ...

 ...
Thought Leaders Interview: Don W. Stacks

For 20 years Don W. Stacks, Professor of Public Relations at the University of Miami, is involved in PR measurement and evaluation. This week he talks within the interview series „Thought Leaders in PR Measurement“ about his... ...

 ...
1 2 Next >

deutsch english

Initiated by:

Advertising