Interview series: „Thought Leaders in PR Measurement"
PR Measurement is a highly discussed topic in research and practice, but also comes with an interesting history. The milestones of its development are closely connected to people who started the international discussion and influenced it in different phases.
In 1977, the PR Measurement was put on the scientific agenda for the first time by James E. Grunig at a conference at the University of Maryland. The first company in the USA concentrating not only on media monitoring but on PR Measurement was founded by Katie D. Paine ten years later. At the same time, Rainer Mathes started PRIME Research in Germany, nowadays internationally recognized in media analysis and one of the market leaders. Lastly, the publications of Walter Lindenmann, at that time director of Ketchum’s Research and Measurement Department, influenced the development and understanding of the measurement by outlining different levels of evaluation.
The twelve-part interview series „Thought Leaders in PR Measurement”, published by communicationcontrolling.de, is dedicated to these persons. Interviews will focus on professional insights, but also on personal experiences with steering, evaluating and controlling of communications.
The interviewees are:
- James E. Grunig, Professor Emeritus in the Department of Communication at the University of Maryland and one of the first researchers dealing with PR Measurement, USA
- David Rockland, Managing Director of Ketchum Change and Global Research New York and Chairman of the International Association for Measurement and Evaluation of Communication, New York City, USA
- Rainer Mathes, Founder and President of PRIME Research, Mainz, Germany
- Tom Watson, Professor of Public Relations at Bournemouth University, United Kingdom
- Fraser Likely, Managing Director of Likely Communication Strategies, Ontario, Canada
- Don W. Stacks, Professor of Public Relations at the University of Miami and head of the IPR Measurement Commission, USA
- Walter Lindenmann, Founder of the IPR Commission on PR Measurement and Evaluation, retired Director for Research at Ketchum, Virginia, USA
- Sandra Macleod, Group Chief Executive of Echo Research, a reputation research company based in London, United Kingdom
- Jim Macnamara, Professor of Public Communication and formerly founder and CEO of media research company, CARMA International Asia Pacific, Australia
- Katie D. Paine, „Queen of Measurement“ und author of KDPaine`s PR Measurement blog, Durham, USA
- David Geddes, founder of Geddes Analytics LLC, a firm specializing in business analytics and consulting, and chair of the Coalition for Public Relations Research Standards, Saint Louis, USA.
The interview with James E. Grunig kicks off the series at the end of April. Additional articles are published every two weeks in German and English on this website.
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