How can measuring and evaluating communication be made relevant and put into practice? That’s a question, communication researchers and practitioners have been dealing with for years. The international Association for the... ...
Since 2007 the European Communication Monitor is known as the world’s biggest transnational study on strategic communication. In 2015 Ansgar Zerfaß, Professor of Strategic Communication at the University of Leipzig and his team... ...
In 2013, the Conclave on Social Media Measurement came out with general guidelines for measuring social media. The Institute for Public Relations (IPR) Measurement Commission together with CyberAlert, a media monitoring and PR... ...
From the 19th to the 20th of November the German expert group „Communication Controlling“ of the International Controller Association (ICV) met at the Innovation Center of Merck KGaA in the German city of Darmstadt. One of the... ...
An international working group reviewed the original Barcelona Principles during this summer. It consisted of the original partners involved in the Barcelona Principles of 2010: AMEC, ICCO, IPR, PRCA, PRSA and The Global... ...
Recent research results show: the success of internal communications is barely measured. That’s why an international “Internal Communication Measurement Standards task force” started to develop standards for internal... ...
A guide from Nasdaq Corporate Solutions and Ragan Communications details some of the ways professionals are proving their worth to their organizations. In addition to that they provide useful leads for example on how setting... ...