Interviews

Our interviews with renowended scientists and practitioners offer you even more insight into the practice of measurement and evaluation. On this page you find an overview of all the interviews.

Thought Leaders in PR Measurement

Twelve interviews with people who have brought the international debate on communication measurement on the road and shaped it in different phases. Over the past year, communicationcontrolling.de talked to James E. Grunig, David Rockland, Rainer Mathes, Tom Watson, Fraser Likely, Don W. Stacks, Walter Lindenmann, Sandra Macleod, Jim Macnamara, Katie D. Paine and David Geddes about their professional knowledge and personal experiences. The final article summarizes the challenges in five guidelines. A dossier (PDF) with all interviews will be available shortly.

Research project on the practice of PR evaluation and influencing factors in Ireland

A major investigation of the practice of public relations evaluation on the island of Ireland shows that PR evaluation does not only depend on how-to-Do-knowledge. Factors such as attitudes, resources, "politics" and utilisation... ...

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Interview: New ISO standard for brand evaluation

After several years of discussion, the International Organization for Standardization (ISO) published standardized criteria for the valuation of brands. The new ISO-Standard 10668 "Brand valuation - Requirements for monetary... ...

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Challenges in PR evaluation – Video interview with Tom Watson

On the subject of current challenges and future developments in communication controlling and the differences in approaches in Europe and the Anglo-American countries, we conducted a video interview with Professor Tom Watson of... ...

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Interview: Weighted Media Cost (WMC) as an alternative to AVEs?

The general concept of Advertising Value Equivalency (AVE) is still being discussed, especially in the USA. In January 2010 the IPR Commission on Public Relations Measurement published a paper by Angela Jeffrey, Bruce... ...

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Interview: reputation risks can be measured

Another contribution to the subject of reputation: communicationcontrolling.com talked to another expert for reputation management. Dr. Frank Herkenhoff has engaged intensively with the subject of "risk management for public... ...

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New approach for measuring reputation

Prof. Dr. Manfred Schwaiger, Head of the Institute for Market-Oriented Corporate Governance at LMU university, Munich, criticizes the approaches used to date to measure reputation. communicationcontrolling.com asked him about his... ...

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Oxford University is doing research on corporate reputation

Last year, Oxford University established an independent research centre dealing with corporate reputation management. communicationcontrolling.com spoke with Jonathan Silberstein-Loeb (PhD), research fellow, about what exactly... ...

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