News

International industry associations AMCEC and FIBEP arrange merger

According to preliminary talks last autumn the Association for Measurement and Evaluation of Communication (AMEC) and the Fédération Internationale des Bureauxs d'Extraits de Presse (FIBEP) are close to merging. Joachim Beust,... ...

Grades for 12 PR Awards: Bercelona Principles in excellence prizes

Awards for outstanding public relations are a dime a dozen. This raises the question of how much they are actually worth and whether their respective committees also do an excellent job in rating public relations programmes.... ...

It’s all relative: Success of Communication Audits

What exactly is success? This rather philosophical question stands at the beginning of a paper by David M. Dozier (San Diego State University) and Louis C. Williams (The Lou Williams Companies Inc.) on "Outcomes of Communication... ...

Study on Social Media Buzz: 70% is fake or unengaged

The social media buzz of a topic indicates how much it is currently posted on in forums, blogs and social networks. Apparently, the value says a lot about the importance of a topic in the internet community. It is therefore an... ...

Discussion on interim standards for metrics in traditional media analysis

The IPR Measurement Commission has proposed interim standards for the measurement and analysis of traditional media. The proposal is intended to serve as a basis for discussion in the professional community. ...

Miami debate on ROI available online

In the ongoing discussion on suitable indicators for measuring public relations outcomes, established measurement concepts from the business and management field are more and more coming to the foreground - most notably the... ...

Eight steps to an international media analysis

How can we establish a balance between cost, quality and speed when it comes to the observation and analysis of media coverage? Particularly in the international context, this represents a challenge for many companies.

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