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Review: MetricsMan – How can we make the results count?

The book “MetricsMan. It doesn’t count unless you can count it” is written in memory of Don Bartholomew, an expert in the public relations (PR) measurement field. It is a compilation of Bartholomew’s blog posts from 2006 to 2014... ...

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Interview: Communication measurement is a challenge all over Europe

In the first issue of the international journal “Corporate Communications” 2017 Ansgar Zerfass, Dejan Verčič and Sophia Charlotte Volk examine the status quo of communication evaluation and measurement practices in communication... ...

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AMEC launches new Integrated Evaluation Framework

A new public relations (PR) measurement Framework has been launched by the International Association for the Measurement and Evaluation of Communication (AMEC) at its International Summit on Measurement in London in June 2016... ...

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Study: Measuring the Impact of Social Media on Business Success

Is it reasonable to use social media metrics such as the number of Twitter followers or the number of Facebook likes to predict a company’s business success? Social media highly affects today’s business operations but the... ...

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Big Data Revolution in PR: White Paper released

The Institute for Public Relations (IPR) Measurement Commission has released the free white paper “Irreversible: The Public Relations Big Data Revolution”. The paper informs about how the concept of Big Data is transforming the... ...

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Update of the Task Force on Standardization of Multi-Stage PR Measurement Models

A variety of multi-stage measurement models in public relations (PR) and communication exist: They differ from one another in the use of terminology and in the number of stages. Many of them are built without a theoretical... ...

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Practitioners don’t tap the full potential of measurement and evaluation

The new and first Global Communications Report (GCR), a comprehensive survey of senior public relations executives, provides an in-depth insight into the evolution of the global communication industry by analyzing emerging trends... ...

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