Case studies

The case studies collated here show how communications controlling is performed in practice and the potentialities it offers.

It is a "live" collection and new cases are welcome. Please send us abstracts (brief descriptions) of your projects.

Integrated tradeshow evaluation at ABB in Germany

German business-to-business communications strategies rely heavily on participation in trade shows:

The Association of the German Trade Fair Industry (AUMA) ranks trade shows second as a communications tool, and accordingto the... ...

Controlling and measuring the success of internal communication in M&A processes - Bayer Schering Pharma AG

ICOM GmbH used the Internal Communication Index at Bayer Schering Pharma AG (the former Schering AG) before and after the acquisition of Schering AG by Bayer AG. The index results from 2005 helped with respect to optimization of... ...

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