Thought Leaders in PR Measurement

Twelve interviews with people who have brought the international debate on communication measurement on the road and shaped it in different phases. Over the past year, communicationcontrolling.de talked to James E. Grunig, David Rockland, Rainer Mathes, Tom Watson, Fraser Likely, Don W. Stacks, Walter Lindenmann, Sandra Macleod, Jim Macnamara, Katie D. Paine and David Geddes about their professional knowledge and personal experiences. The final article summarizes the challenges in five guidelines. A dossier (PDF) with all interviews will be available shortly.